Importance of Managing Bad Customer Reviews

bad review
Jo Miller Character Vector-01
Jo Miller

Regardless of how well you manage your auto repair business and focus on the client experience, you will almost certainly receive a poor review at some point.

While it's easy to take these bad customer reviews personally and then either disregard or respond with fury, keep one thing in mind - those that take the time to write a bad review are often your most engaged clients.

Consider this: if a customer had a negative experience with your vehicle dealership, they could easily walk away and decide never to do business with you again. They are reaching out and providing you with the opportunity to resolve the matter and correct the mistake by submitting a review. Make use of this opportunity to rebuild that relationship and promote your company to new prospects.

More and more of your clients will find your company online in the digital age. As a result, staying on top of these reviews and using them to your advantage is more vital than ever. Continue reading to learn why it's essential to manage bad customer reviews and deal with negative reviews effectively.

Handling Bad Customer Reviews

Notification of an online review has just been sent to your phone. Your heart drops as you open the review; it's not a good one! What is your reaction? The need to reply in defence of your business is likely to be your initial instinct.

Hold your horses and take a deep breath!

Check to see if this bad customer review is legitimate, and if so, are they your client? If that's the case, what's the source of their negative feedback? Take the time to look into what occurred, what they bought, who served them, and what their side of the story is.

It's time to respond now that you've gathered your information.

If you believe the client's review was an error, simply ask for further information and explain that you are confused why you were evaluated by the customer negatively. It's possible they matched you up with another company, or a competitor is being dishonest! "Thank you for your review," they say, "but we can't find you in our system, and we're guessing this is for a different company?"

Anyone reading the review can most certainly ignore such unfavourable feedback.

If it's a client, it's critical to acknowledge their feedback and, if relevant, their complaint. Recognise their disappointment and express regret that your firm has disappointed them on this occasion. Declare that your company attempts to provide the most exemplary service possible and that you will contact them immediately to guarantee that you thoroughly examined their complaint. It's critical to convey a pledge to resolve their issues.

You'll demonstrate to potential clients your readiness to handle concerns if they arise by acknowledging the review and promising to make good. It assures people that you will treat them fairly.

It's crucial to remember, though, that you'll never be able to please all of your consumers, and that's fine. No matter how hard they strive, individuals will never be satisfied with any outcome. It's critical to detail the steps you took to remedy the issues in these situations. Demonstrate your desire to strive to improve a negative situation.

You will demonstrate your willingness to deliver the most satisfactory service possible by laying out the measures you took. Your potential clients would easily perceive the real issue if the procedures were fair and reasonable.

How To Deal With Negative Reviews

So, how do you deal with negative reviews? Now that you know how important it is to manage negative customer feedback, keep reading for a list of simple actions to follow when responding to bad customer reviews to improve client relationships.

1. Respond as soon as possible.

This is critical. When a customer writes a bad review for your company, it's common for them to do so right away. Perhaps they came into your car dealership this morning and had a bad experience with one of your salespeople. You may frequently catch a customer before they make a purchase from a competitor and save a client by reacting to their review as quickly as possible and taking actions to make it right.

2. Give it some thought.

How to respond to negative customer reviews effectively? It's easy to react in the heat of the moment and make reckless decisions when reading particularly negative reviews or ones that reference individual team members by name. This is virtually never a good idea, and it can lead to you making one or more of the blunders listed above.

Instead, pause, take a deep breath and consider the ramifications for your company when you receive one of these ratings. While it may feel great to fire back and give the bad customer review a piece of your mind at the moment, the long-term effects of that decision could be disastrous for your company.

3. Carefully read and acknowledge the concern.

Customers that take the time to clarify the problem in a review for your business are a blessing in disguise. They are offering you an insight into the performance of your business and the client experience that you would not have had otherwise by bringing a poor scenario to your attention. Most consumers who have a terrible experience do not alert the business owner of the problem; therefore, thank those who do!

So, how to deal with bad reviews? Use this to your advantage by taking the time to read the review, and we mean truly read it, and responding to the specific concerns stated by the reviewer. This will not only help you identify the issue and make the required changes, but it will also help the customer feel heard and heal the relationship.

4. Put it in a more positive light.

Even if you have the best intentions as a business owner, things happen. Thus, you should be knowledgeable about how to deal with negative reviews. Maybe the reviewer caught you and your staff on a bad day, and your usual high-quality service wasn't available. Keeping in mind the number of potential clients who might notice these evaluations, utilise your response to highlight the positive features of your company.

If the reviewer is diplomatic and mentions any positives in their review, be sure to accentuate them while also describing the usual high standards of service you strive for in your firm so that readers understand that this customer's experience is not typical.

5. Keep in touch

Some review services, such as Google, limit you to just one response per review. Rather than stopping there, make sure you follow up with the consumer and do everything you can to handle their problem. Taking the conversation offline to interact in person is often the best way to do this. If you can't find the consumer based on their review, make sure your response includes your name and contact information so they may get in touch with you if they want to.

An essential thing to remember on how to deal with bad customer reviews is to use negative feedback to better your business. The way you answer (or whether you respond at all) speaks a lot about your company and you as a business owner.

Rather than perceiving negative reviews as a nuisance, make the most of them by turning them into unique insights about your business from your consumers' perspective. Whether you like what you read or not, taking action on this input can help you develop your business and continue to improve.

More and more clients will first encounter you online in this increasingly digital environment. With that in mind, there's never been a better opportunity to focus on your online reviews and make sure your response reflects the image you want to present for your company.


Work with Flow Media

We know you're already doing your best to maintain a superb level of customer service at par with the sincere offerings your business is offering to clients. However, sometimes even the best players still get some criticisms. Knowing what to do with these negative reviews will help you improve your business!

Flow Media Digital will help you take care of your image and help you sustain that ideal level of customer satisfaction that will keep them coming back for more!

Interested? Book a FREE consultation today.

Why are customer reviews so important?

Reviews can impact consumer decisions while also strengthening a company’s reputation. Customer reviews can build trust and motivate others to interact with the business. In the end, enhanced customer interaction leads to increased earnings for firms.

Businesses and customers can use reviews to establish a great and lasting relationship with one another. Customer reviews are a powerful tool for companies to attract new consumers, enhance brand authority, improve revenue, and develop trust with both new and existing customers by collecting, curating, and displaying them.

Why are bad reviews important?

Bad customer reviews are beneficial and vital to both businesses and customers since they provide a balanced counterpoint to positive evaluations and aid in developing credibility and trust among your clients. They can also lead to product or service enhancements.

Negative reviews are an excellent method to learn about problems with your products, and paying attention to client feedback gives you a great chance to reply and fix issues that your consumers are unhappy with. 

How do you handle a bad customer review?

Even the best customer service firms have negative client feedback. However, a negative customer review does not always imply disaster. Although it may seem contradictory, a few unfavourable reviews here and there might help establish consumer trust.

To effectively address a negative customer review, you must respond quickly, think about the issue, thoroughly understand and acknowledge the concern, reframe it more favourably, and stay in touch with your customers. You may take advantage of any unfavourable review by viewing it as an opportunity to improve. It all boils down to how you deal with negative reviews effectively.

How do bad reviews impact a business?

Negative feedback can have a significant impact on your business. You run the risk of losing clients every time a negative review appears in a Google search. Customers are hesitant to buy from companies that have received poor evaluations. Negative reviews cost you web traffic, search engine ranking and revenue, drive away clients, harm your brand image, and limit your company’s potential. Thus, you and your team must learn how to respond to negative customer reviews appropriately.

© 2021 – Design & Development by FlowMedia